MARKETING

Alpine Resorts Victoria (ARV) plays a key role in the marketing and tourism development of the resort across all seasons. In supporting resort businesses, stakeholders are able to utilise the below documents for their own marketing and promotional purpose, and to promote Falls Creek Alpine Resort as a whole.

MARKETING RESOURCES

MARKETING MEMBERSHIP

The Falls Creek Alpine Resort (FCAR) Marketing Membership Program offers businesses and stakeholders the opportunity to promote their services through fallscreek.com.au, along with access to a range of additional marketing benefits.

As a member, you’ll also receive access to FCAR & FCSL stock media imagery for use in non-commercial stakeholder promotion.

Membership period: Valid from May to April each year.

Resources

If you would like to partner with Falls Creek Alpine Resort, please review the prospectus linked above and complete the application form.

If you have any questions about the marketing membership prospectus, please don’t hesitate to contact us via [email protected] or call 03 5758 1200.

MEDIA & FAMILIARISATION OPPORTUNITIES

EVENT HOSTING

Falls Creek is a fantastic destination to host an event in all seasons. With a range of resources, facilities and locations for all types of events, external stakeholders are encouraged to engage directly with Falls Creek Alpine Resort should you be interested in staging or hosting an event within the resort.

For a discussion on your event plans please contact the events team direct at [email protected] or (03) 5758 1200

Alternatively please complete our online event application form.

Event request form>

FILMING IN RESORT

Falls Creek Resort is a spectacular destination to shoot for television and film. Falls Creek is proud to be supporting the screen industry and the opportunities it brings to businesses and the broader community. The below documents have been provided to assist those wishing to film in the resort.

Please note there is a 7 day processing period for all applications.

DESTINATION COLLATERAL

ARV produces and provides a range of marketing collateral items for distribution and use by the village and its stakeholders. Please note these documents are to be used for promotional purposes and are not permitted to be altered without prior approval.

INSIDER'S GUIDE

The Falls Creek Insider’s Guide is your one-stop resource for helping visitors discover everything the resort has to offer, across both the summer and winter seasons. From must-do activities and local tips to dining, retail, and unique experiences, the guide is designed to help guests make the most of their time in the village.

These guides are continually developed and refined each year to ensure they deliver the greatest value to our guests.

Feedback & Updates

If you would like to provide feedback or updates, please submit details via the form below.

FCAR Collateral Feedback Form

To update your business information, please submit the form below.

FCAR Stakeholder Marketing Update Form

Please note: To be featured in the Insider’s Guide, businesses must have an active Marketing Membership.

WHAT'S ON GUIDE

The What’s On Guide is a monthly publication designed to showcase the best of what’s happening across Falls Creek. It highlights seasonal activities, events, dining options, special offers, and more!

What’s On Guide - fallscreek.com.au

This guide is designed to help visitors make the most of their time in the village.

Feedback & Updates

If you would like to provide feedback or updates, please submit details via the form below.

FCAR Collateral Feedback Form

To ensure your business is featured accurately, please submit all relevant updates, such as opening hours, promotions, or event listings, via the form linked below.

FCAR Stakeholder Marketing Update Form

Please Note: During the winter season, only businesses with an active Marketing Membership are eligible to be featured in the What’s On Guide.

Summer Dining Inclusion: To support the expansion of summer operations and enhance the guest experience, we DO NOT require dining operators to have an active Marketing Membership for inclusion in the summer edition of the guide. Please submit all updates for inclusion.

What’s On - skifalls.com.au

What's On - skifalls.com.au

All enquiries for inclusion on the What's On page at skifalls.com.au must be directed to the Falls Creek Ski Lifts company via their marketing communication channels.

VILLAGE MAPS

Falls Creek Village Maps are guests' resource for navigating the resort with ease. They provide a detailed overview of the village layout, including the locations of dining venues, retail stores, accommodation, transport stops, and key activity zones across both summer and winter seasons.

Village Maps Page - fallscreek.com.au

Stakeholders are encouraged to ensure their business details are current to support a seamless guest experience.

Feedback & Updates

To update your business information, please submit the form below.

FCAR Stakeholder Marketing Update Form

TERRAIN MAPS

Falls Creek offers a range of seasonal terrain maps to help guests explore the resort safely and confidently, whether on snow or dirt. These maps are essential tools for visitor planning and wayfinding, and are updated when required.

Terrain maps include:

Stakeholders are encouraged to suggest or supply these maps to enhance the guest experience.

EVENT CALENDAR

The Falls Creek Seasonal Events Calendar showcases the resort’s diverse program of events across both winter and summer. From major festivals and sporting events to local gatherings and family-friendly activities, the calendar is designed to enhance the visitor experience and drive visitation throughout the year.

Seasonal Events Calendar

Stakeholders are encouraged to submit their event details for inclusion. Featuring your event helps increase visibility and supports the broader promotion of Falls Creek as a vibrant, year-round destination.

To have your event considered, please provide details via the relevant fields in the form below.

FCAR Stakeholder Marketing Update Form

Alternatively, you can reach out directly to our events team at [email protected]

Please note: While your event may not meet the criteria for inclusion in the Seasonal Events Calendar, we still encourage you to complete your submission. It may still be featured in the What’s On Guide, which highlights a broader range of activities and offerings.

Events - skifalls.com.au

Events - skifalls.com.au

All enquiries for inclusion on the Events page at skifalls.com.au must be directed to the Falls Creek Ski Lifts company via their marketing communication channels.

EVENT POSTERS

ADDITIONAL COLLATERAL

ENVIRONMENTAL COLLATERAL

To support Falls Creek’s commitment to sustainability and ecological awareness, we produced a range of environmental collateral across the years. This has included signage, educational materials, campaign posters, and digital assets that promote conservation initiatives.

Available downloads will be listed here as they are developed. If you have suggestions for new resources, please submit a request via the form below.

FCAR Collateral Feedback Form

Historic Collateral Examples

Reusable Coffee Cups Campaign

VILLAGE DIRECTORY

The Falls Creek Village Directory provides the most up-to-date list of active businesses operating within the resort, including their locations and contact details across both the winter and summer seasons. It is the responsibility of each stakeholder to ensure their business information remains current and accurate by using the below links.

WINTER VILLAGE DIRECTORY

This directory is designed to help guests navigate the village and make the most of their winter experience.

2026 Falls Creek Winter Directory - Coming Soon

To ensure your business is included and accurately represented, please submit your details via the form below.

FCAR Stakeholder Marketing Update Form

It’s the responsibility of each stakeholder to keep their information current and notify the marketing team of updates.

SUMMER VILLAGE DIRECTORY

This directory is designed to help guests navigate the village and make the most of their summer experience.

2025-26 Falls Creek Summer Directory - Coming Soon

To ensure your business is included and accurately represented, please submit your details via the form below.

FCAR Stakeholder Marketing Update Form

It’s the responsibility of each stakeholder to keep their information current.

STAKEHOLDER FEEDBACK & UPDATE FORMS

To ensure we capture your feedback and keep our destination collateral accurate and relevant, we’ve introduced two forms available below. Your feedback is essential to keeping our resources current and helpful for guests.

COLLATERAL FEEDBACK FORM

BUSINESS INFORMATION UPDATE FORM

MARKETING

MARKETING RESOURCES

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